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“My new @DailyMail column is about dumb, deluded @ddlovato and her vile attempt to bully, shame & ruin my favourite frozen yoghurt store. Posting soon,” tweeted on Monday, April 19. 

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In the column, Morgan accused the “Dancing with the Devil” singer of setting “out to shame The Bigg Chill but all she did was shame herself.”  

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“The 28-year-old multi-millionaire pop singer was so disgusted by her experience at The Bigg Chill that she decided to declare war on the store yesterday, on her Instagram page to her 102 million followers,” the 56-year-old wrote. “How dare she try to destroy The Big Chill simply for doing its job, one that it does very well to widespread popular acclaim? Who the hell does Demi Lovato think she is?” 

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Lovato’s fans were quick to come to her defense. 

What is your problem with successful women? Stop discouraging a woman’s worth, Demi’s been through enough without you having to chime in with this irrelevance.  Honestly grow up and focus on positivity,” one user responded to his initial tweet. 

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“You do know Demi said her piece and apologies last night live on Instagram. She’s even offered to work with them. Why bully someone with history of mental health. These targeted articles could send Demi to spiral. It’s cruel,” another noted. 

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“It was the fact there clearly marketing it as a ‘safe’ food talking about having the cookies and not feeling guilty all aluding to the fact there safe to eat as there low in calorie just digusting @piersmorgan u really need to research eating disorders,” another said. 

This comes after Lovato previously expressed grievances with the yogurt chain on her Instagram Story over the weekend, as previously reported by OK!

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“Finding it extremely hard to order from @thebiggchillofficial when you have to walk past tons of sugar free/other diet foods before you get to the counter,” she wrote.  

“[We] carry items for diabetics, [people with] celiac disease, vegan and of course have many indulgent items as well,” the brand responded. “We are not diet ,” they added. 

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“We cater to all of our customers needs for the past 36 years. We are sorry you found this offensive,” Bigg Chill explained.

“I was thinking, maybe it would help if you made it more clear that the sugar free options and vegan options are for that,” Lovato suggested. “Labeling the snacks for celiac diabetes or vegans. When it’s not super clear, the messaging gets confusing and being in it’s really hard to distinguish diet culture vs. health needs. 

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Lovato then apologized on Monday, April 19, via Instagram Live and said her message was “misconstrued.” 



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