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took on the task of creating the as an answer to the large reel-to-reel tapes, which provided high-quality sound but were viewed as too big and too expensive for everyday use, when he became the head of product development for the Dutch-based Philips technology company.  

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wanted to be portable and accessible,” said documentary filmmaker Zack Taylor, who spent many days with Ottens during the filming of his movie, Cassette: A Documentary Mixtape, according to NPR. “He advocated for Philips to license this new format to other manufacturers for free, paving the way for cassettes to become a worldwide standard.” 

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The cassette tape was unveiled to the world in 1963 and was a “sensation” from the start, Ottens told Time in 2013 on the 50th anniversary of the invention. 

In the 1970s, Ottens helped introduce the compact disc (), a co-creation of Philips and Japanese electronics producer Sony, which made its public debut in 1982.

That’s the highest number sold since 2003, when compilation Now 54 — with artists such as Oasis and S Club 7 and songs like Nelly‘s hit single “Dilemma,” featuring Kelly Rowland — was the biggest seller on tape. The best-selling cassettes of 2020 were Lady Gaga‘s Chromatica, 5 Seconds of Summer‘s CALM and Yungblud‘s second album release, Weird. 



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