Unfortunately, one of the downsides of social media is that even if you have the content to create a great profile, if no one is seeing your content, it won’t perform well. That’s why the time of posting is just as crucial as the rest of the creative process when planning out your TikTok posts.

Sure, there’s always a chance that your 2 p.m. video of your dog will get you a few new followers, but it may not perform as well as it would have if you’d posted it on the app’s peak hours.

According to Influencer Marketing Hub, the app’s peak hours vary from day to day, but the general consensus is that posting in the early hours of the morning or from early evening to night time is best.

Specifically, in Eastern Standard Time, the outlet reports that various times between 6 a.m. and 9 a.m. are optimal on most days, while posts can also perform well if posted between 7 p.m. and 10 p.m.

But before you jump to schedule your posts for those peak hours, remember to take into consideration your audience and their geographical location. If your audience is international, you may want to reconsider your posting times.

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