In a recent interview with Vibe magazine, the father of three explained that every move he’s made with Wild ‘N Out since its debut in 2005 has been strategic. “I always knew how to operate from a business aspect and seeing an idea start from its conception to its fruition,” the actor told the publication in April.
“Now, with having this almost half-a-billion-dollar brand that I built, I get the concept of being able to get as much out of the brand as possible but still staying true to it without over-exploiting it,” he continued.
“I think that’s what we’ve done extremely well with Wild ‘N Out, from the careers that it’s helped birth to the marketing to the branding, from everything that we do with the tours, the restaurants, barbershops — we’re doing so many things with the brand.”
Nick also called his brainchild the “most progressive show” on television, claiming that’s what attracts huge guest stars like Chance the Rapper, Wiz Khalifa, and Travis Scott season after season.
“It’s probably the only place that’s left where comedians can come and speak their mind and not have to worry about cancel culture or people getting offended,” Nick stated. “It’s the only place where you’ll actually see someone who is homophobic battle rap someone from the transgender community, and at the end of the day they hug it out.”
New episodes of Wild ‘N Out air Tuesdays and Wednesdays at 8 p.m. ET on VH1.