In the age of streaming services, DVR, and On Demand, we’ve all grown pretty darn accustomed to a seamless and uninterrupted viewing experience. We know which platforms we can expect to see advertisements on, and most of them aren’t ones we’re paying to use — like YouTube, or news service websites — so it’s understandable.

But what about paid services, and even paid services where you’ve specifically selected a “No Ads” package? We’re looking at you, Hulu.

Here’s why Hulu has ads.

It’s common knowledge that sponsors or advertisers turn into revenue dollars for the business they’re working with. Hulu viewers may see ads at the beginning and throughout streaming library content, as with regular TV programming.

Hulu also has Live TV plans, and since they’re not included in the Hulu streaming library, they will have ads. And no, you can’t fast forward through them.

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Their explanation as to why they have ads is, “By including a modest ad load in our streaming library, Hulu is able to offer a wide variety of current season TV, exclusive shows and movies, award-winning Hulu originals, and more — all at a valuable and competitive price.” 

And there are a lot more restrictions than that.

Still with us? Good, because there’s more. Viewers will see ads if they’re watching an episode or movie that’s not in the Hulu streaming library. In other words, it’s not Hulu-owned content.

So No Ads *and* Live TV combo subscribers have access to lots of shows and movies from Hulu’s network partners. Score! But they have no control over the ads in that bonus content.

Source: iStock

Cloud DVR recordings will also have ads, but you can fast forward through them if (and only if) you upgrade to the Enhanced Cloud DVR. 

Lastly, shows and movies from HBO, SHOWTIME, Cinemax, and STARZ are free of ad breaks, but may include promo content before certain videos. 

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