It goes without saying that as one of the biggest home networks out there, HGTV does a lot of things right. They have hit after hit TV show, and millions of fans around the world.
But when it comes to promoting their new show House in a Hurry, they left a lot to be desired, according to fans everywhere.
So where did the network go wrong? Their series premiere commercial features a frantic home buyer at the height of raw panic, and the internet can’t stand it. It features Season 1, Episode 1 couple Lauren and Will from Raleigh, N.C.
In the “Charlotte Scramble” episode, the couple and their realtor have just 72 hours to find a new home in Charlotte. The sudden move comes on the heels of Will being offered a big promotion that he can’t refuse. As if this doesn’t put the pressure one, their son will be starting high school, so schools are a big consideration for the move.
So we really can’t blame Lauren for being all riled up, but apparently, people everywhere feel otherwise.
Even the home buyers are getting it.
In this post, one of the buyers proudly shares the exciting news that her home buying purchase will be featured on HGTV, and in no time flat, someone commented. But not in congratulations. Instead, in “call her call her call her call her.”
We didn’t even know people watched commercials anymore, but apparently, we were wrong.
Happily, there are silver linings to this story. The Charlotte-bound family found a home within the extremely condensed timeline and under such tremendous, public pressure.
And House in a Hurry is a big hit so far, so that’s a win for HGTV — especially after so much backlash over one commercial.