Watch out, because TikTok is here to stay (for now). If you’re a fan of social media apps, then you’ve probably heard of the newest popular platform, which launched in 2017 and has been a hit among young teenagers around the world. Formerly known as Musical.ly, TikTok is a video-sharing app that consists of users creating short lip-synced music videos and extremely viral dance moves.
While the majority of the videos feature everyday individuals singing along to tunes, the TikTok space has seemingly created an opportunity for more authenticity to shine through, while other apps are more so focused on curated content.
In the world of content creators or influencers, TikTok “celebrities” have recently started to pop up around the internet and use their following to brand themselves, similar to that of YouTube or Vine (R.I.P.) stars.