Do you remember the days when YouTube was nothing more than a place where your friends shared goofy clips of each other trying to reenact Jackass stunts? Of course, this was a long time before videos become profitable. A naive time in which your online presence really didn’t have much bearing on anything, other than your own entertainment – and maybe that of a handful of others who’d accidentally stumbled upon your upload.

Fast forward 10 years and YouTube is now a giant hub of commercialized content produced by clean-cut kids, adults, and animals. It is a platform that can either make or break your career – which is something that opportunist attention seekers are quickly learning.

In times gone by all you’d have to do to propel yourself into the spotlight was craftily release a homemade sex tape and hope it was good enough for people to take notice of you (here’s looking at you Paris Hilton and Kim Kardashian). But today, you need to be much more creative to stand out in the sea professionally made videos which inundate YouTube on a daily basis.

Sadly, if recent news is anything to go by, the only way in which you can ‘stand out’ is by causing a scandal. Exhibiting actual talent is a waste of energy when all you have to do to hit the headlines is cause chaos and controversy. If you needed evidence of this, then look no further than Logan Paul. The 22-year-old YouTuber was the subject of a huge scandal only a few hours into the New Year after he brazenly filmed a real corpse in Japan’s ‘suicide forest’ for an alarming video released on New Year’s Eve.