Prof John Britton, director of the UK Centre for Tobacco and Alcohol Studies at the University of Nottingham, said: 

“I’m not sure many people decide whether to smoke or drink… based on how comparable the risks of the two are.”

 “This study demonstrates that in relation to cancer risk, smoking is substantially more hazardous than alcohol consumption. Smoking is also far more hazardous than alcohol in relation to a range of other diseases.”

“If smokers are worried about their health, the best thing they can do is quit smoking.”

“People who consume alcohol should try to stick within the recommended guidelines of 14 units per week.”  

Dr Bob Patton, lecturer in clinical psychology at the University of Surrey, was more receptive of the study:

“It is likely that the findings from this simple study will have a profound effect on the way that drinkers, and in particular female drinkers, regard the risks associated with alcohol consumption,” he said.

“Viewing alcohol drinking in the same light as cigarette smoking may well result in a decrease in consumption and its related harms.”

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