Then, the two released a video in which they discuss their future plans for a new documentary series that gives viewers an inside look into how makeup gets made. “I actually think it’s interesting,” begins Shane, “because we could make this palette and we could document the process of making the actual palette, making the marketing, doing like, commercials.”

An enthusiastic Jeffree interrupts him to say, “OK, so no one has shown the real behind-the-scenes of how we create products from zero,  from when it’s an idea on a piece of paper to when it’s in your hand ready to be shipped. No one has ever done that. 

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