There have been plenty of articles written about the Kardashians’ genius manipulation tactics when it comes to the press and the public, but although people are aware of how the family strategizes their every move, most don’t realize exactly how ruthless they’ve been in the past. For example, back when Kim was still unknown, she used the men she dated to elevate her career. One of the celebs she briefly dated back then, Nick Lachey, even admitted to this in 2013 when he said Kim used him to get famous. “Let’s just say this: We went to a movie. No one followed us there,” he explained to Details. “Somehow, mysteriously, when we left, there were 30 photographers waiting outside.”
But probably the most infamous example was Kim’s 72-day to marriage Kris Humphries. Although the wedding was promoted in tabloids and on KUWTK, the whole thing was like a reality TV arranged marriage that almost torpedoed the Kardashians’ brand once the public found out about it.
And although you’d think the Kardashians would’ve learned their lesson, they didn’t. According to Ian Halperin, author of Kardashian Dynasty, Kim started dating Kanye West as a strategic response to all the negative press she was getting after divorcing Kris. “They decided Kim had to find a new man ASAP,” he told Broadly. “She did and spearheaded the Kanye-Kardashian revolution and created the prototype of Kimye, which became an entertainment empire.” You have to admit, it was pretty clever.