The quest for some people to become “internet famous” has gotten out of control. It seems like a few YouTube personalities will do just about anything to get more viewers. That’s what Pedro Ruiz wanted, but he ended up paying with his life.

Pedro Ruiz, 22, along with his girlfriend Monalisa Perez, 20, run a YouTube channel and their videos have gotten over 5.3 million views. The pair performs and records various stunts and pranks, but recently, Ruiz had wanted to step up their game in order to get more hits.

Ruiz devised a stunt where he would be shot in the chest while holding a 1.5-inch book in front of himself, which he believed would stop the bullet. He convinced his girlfriend, who was also pregnant with their second child, to be the one to pull the trigger from only a foot away.

The video below shows Ruiz’s final recorded stunt:

Ruiz convinced Perez that his plan would work by showing her another book with a bullet hole on one side but no exit hole on the other. He said it was proof that his stunt was safe.

“Me and Pedro are probably going to shoot one of the most dangerous videos ever. HIS idea not MINE,” Perez wrote on Twitter before the couple filmed their last video.