Contrary to what is depicted in adult movies, women’s bodies come in a variety of shapes and sizes, but because we live in a culture where ideals are constantly being beamed down to our smartphones and TVs, it can be hard not to feel inadequate.

Speaking as a woman in my mid-20s, this was made the worse by men’s attitudes towards my body. While most guys know that these are nothing more than ideals, there are a small number who can’t get away from them… most likely because they rarely get laid.

In an attempt to spread awareness of the beauty which comes from different female body types, a 23-year-old award-winning British blogger, Chidera Eggerue, also known as the Slumflower, is using her platform to encourage women to embrace their saggy boobs.

Dubbed #SaggyBoobsMatter, she has created a movement that’s challenging unrealistic breast expectations now that live in a world where just about any cosmetic procedure can be performed on breasts to make them “perfect”.

While this might be a quick fix for many people, surgery is not without its risks and now that we are living in the post-plastic surgery era, more and more women are coming forward to admit that their augmented breasts have done them more harm than good.

A good example of this is the late Hugh Hefner’s wife, Crystal, who developed such severe symptoms from her implants that she was initially diagnosed with Lyme disease. It’s also been proven that those with implants are at a higher risk of developing cancer.

“A lack of representation of saggy-looking boobs when I used to go bra shopping in M&S [as a young teenager] made me realize that something is wrong with the way the world views women’s bodies,” Eggerue told BuzzFeed News.

“The packaging would always have a picture of a white woman with perky boobs, yet when I’d try on the same bra in my correct size, my boobs just wouldn’t look like the model pictured.”