It doesn’t matter whether you’re a meat-eater or have a plant-based diet, you would probably recoil in horror at the thought of eating an animal alive. However, it has now emerged that a disturbing trend in the East for eating live seafood is growing in popularity.

Footage of this cruel practice has been recently released on Live Leak to the horror of people around the world.

Questions surrounding the ethics of eating sentient beings have been a hot topic in recent years, with the popularity of vegetarianism and veganism growing exponentially as a result. In fact, in the United Kingdom alone, veganism has increased in popularity by 360% since 2006.

Aside from the ethical implications of eating meat, many people believe that opting for a plant-based diet is the solution to a number of other problems including environmental damage, and it’s no secret that our oceans are suffering from overfishing.

The word sentient describes any creature that can feel pain, and, whilst some scientists have claimed that fish do not fall into this category, there’s a large amount of evidence suggesting that they do. That’s why eating them alive is not only cruel but inhumane.

After all, when fish are exposed to sharp objects, and, indeed, fire, in experiments, their reactions are almost identical to those of mammals.