Kim Kardashian is the undisputed queen of Instagram. Her account may only be the seventh most popular in the world, but it still yields a serious amount of clout. With 104 million followers at her fingertips, Kim can directly update a fanbase nearly twice the size of the entire population of the UK.

So it’s hardly surprising to learn that this candid connection that she has with her fans earns her a pretty penny. But, when you learn exactly how much her Instagram account attributes to her $175 million net worth, you’ll struggle to believe it…

The 37-year-old businesswoman has transformed herself into a brand since gaining notoriety with the launch of Keeping Up With The Kardashians in 2007. By far the most famous Kardashian sister (at least in the beginning), Kim was unapologetic for her vanity, helping project the selfie into the mainstream consciousness of people across the world.

Her incessant social media updates were a predominant focus of pop culture as apps such as Instagram established themselves and Kardashian ruled supreme. Seeing the potential hiding in social media, Kim and her whole family, exploited it to attract mass audience of cult fans.

Teasing fans with product launches and exclusive content, the sisters know how to play with their fans curiosity and loyalty. From Kylie Cosmetics to KKW Beauty, book deals, fragrance collections, clothing lines and spin-off reality shows, they have the world eating out the palm of their hand.

However, once you learn exactly how much your investment in the Kardashian’s lives pays them, you may rethink your obsession…