Air Miles customers no longer have to worry about using up their miles by the end of the year. Today, the loyalty program announced it is cancelling its expiry policy that was scheduled to take effect on Dec.31.
The decision is effective immediately.
Air Miles’ owner, Toronto-based LoyaltyOne, said that in a statement that it nixed the expiry rule due to “feedback from collectors” and an “uncertain legislative environment across Canada.”
The Ontario government is set to vote on Monday on a private member’s bill that would make it illegal for rewards programs like Air Miles to impose an expiry date on points.
“We have decided to cancel the expiry policy so that all collectors, regardless of location, can be confident that their balances will be protected,” Bryan Pearson, president and CEO of LoyaltyOne, said in a statement.
CBC News has run numerous articles about Air Miles customers complaining about the expiry rule and the difficulty trying to redeem their miles for adequate rewards.
LoyaltyOne is also facing a proposed class-action lawsuit that came about following customer complaints.
The company said “it believes that cancelling the expiry policy will lead to more meaningful conversations between government and industry, helping to ensure loyalty programs remain viable in all provinces and that Canadian consumers continue to reap the rewards of loyalty programs, regardless of the province in which they live.”
Eleven million Canadian households collect Air Miles.
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