At first Kristen Tuff Scott was really annoyed by all the kids coming into her work looking for Pokemon while playing the new hit smartphone app PokemonGo. But now she’s been sucked into the madness!
“This is not where I saw myself at 27 years old.” Join the club sister.
So just what is this Pokemon Go all about anyways? Well after a few years lying relatively low, it seems that Pokémon is making a bit of a comeback. The Nintendo-owned franchise, which exploded in popularity in the late 1990s, is again taking America by storm — this time through Pokémon Go, its biggest entry into the mobile space, now available for a free download on Android and iOS. It’s so popular that it’s on the verge of overtaking Twitter in terms of daily active users on Android.
In simple terms, Pokémon Go uses your phone’s GPS and clock to detect where and when you are in the game and make Pokémon “appear” around you (on your phone screen) so you can go and catch them. As you move around, different and more types of Pokémon will appear depending on where you are and what time it is. The idea is to encourage you to travel around the real world to catch Pokémon in the game. This combination of a game and the real world interacting is known as “augmented reality”.